Perfect for lazy hair days, the Wella Professionals Care EIMI Rugged Texture Hair Paste adds texture and definition to lengths instantly. Creating an on-trend tousled effect, the styling paste allows you to experiment with different textures and styles on low-maintenance days. The matte paste is enriched with a nourishing complex that softens and conditions the feeling of strands as you style. Lightweight with powerful hold, the formula adds long-lasting beachy texture to even the thickest hair types.