ghd present the Dramatic Ending Smooth and Finish Serum; a shine-enhancing, multi-action formula dedicated to taming frizz and flyaways. With superior smoothing power, the formula minimises static strands while defining curls and waves. Thanks to a lightweight formula, the serum is effortlessly absorbed by the hair, nourishing the tresses without weighing down the strands. Working to eliminate frizz, 9/10 agree this advanced formula instantly smooths the look of hair, gracing the hair with lasting shine.* Suitable for all hair types, this advanced formula even helps to conceal the appearance of split ends, helping the hair to look healthier. Transform your tresses with this nourishing serum.*Consumer test, 100 women