Treat your hair to the benefits of Kérastase's Styling L'Incroyable Blow Dry; a reworkable lotion that allows you to create flexible, touchable styles and a perfect blowdry with ease.Fortified with innovative SRS® technology, its unique formula utilises heat-sensitive Micro-Beeswaxes that melt when heated to enhance shape, and form a strong bond between hair fibres when cool for a long-lasting finish without stiffness. The lotion reactivates at 150°C and can be moulded without reapplying for versatile styling. Elastic Polymers enhance flexibility and provide frizz protection for up to 96 hours.