Preserve blonde hair with BLEACH LONDON Silver Shampoo. Specially formulated for blonde hair, the silver shampoo is infused with violet pigments to help maintain the brightness of your blonde tresses by neutralising the look of brassy and yellow tones. Cleansing away impurities while preserving colour vibrancy, the shampoo promotes radiant and revived locks. Also contains Wheat Proteins and Vitamin B5 to moisturise.Vegan.