Berkley Gulp! Alive! Attractant Scent Gulp! Alive! Attractants are the next generation in Gulp! scent and attractant technology. Now that technology is available in a spray bottle. Simply spray any bait to make it taste and smell like live bait. Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy to apply trigger spray bottle shoots stream or spray Works great with soft bait, hard bait, or live bait