Berkley Gulp! Alive! Fish Fry Panfish Bait The next generation in Gulp! technology. Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to Recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution. Tail designed for nonstop fish enticing action Expand your strike zone with Gulp! scent dispersion