As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments.The collection’s CoWash is a vegan cleanser that purges hair of impurities while conditioning, detangling and moisturising with a unique blend of natural ingredients that promote healthy growth and balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells and follicle-clogging product build-up and pollutants, while vitamins C and E offer antioxidant protection. Enjoy manageable locks with enviable body and brilliant shine.Vegan.