Noughty’s Purple Reign Shampoo is designed to banish brassy, yellow or orange tones. The colour-correcting formula is perfect for blonde, silver or grey hair, helping to leave your locks with a brighter, fresher appearance.Enriched with 97% natural ingredients, the purple shampoo features blueberry and blackcurrant to replenish lost moisture. Glycerine seeks to hydrate and smooth your strands, while violet pigments help to neutralise warm hues. This toning shampoo promotes a luminous, healthy-looking mane.