Perfect your pout with the Max Factor Colour Elixir Soft Matte Liquid, a lip-loving formula supplied with a blurring power and a supple feel. Swiping on in the hue of your choice, the lipstick boasts an airy, barely-there texture. Made with oils and waxes, it imparts delicate pigments across your lips for a veil of colour that subtly masks imperfections. This is because the powder-matte finish is smooth to the max. To reflect the finish, the formula is encased in frosted packaging with a gold-tone cap.