US curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily whenever you decide.Ideal for sprucing up twist-outs, coils, wash n' go styles and rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control and flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil and ceramides.Save your precious curls from harsh bleaches and lighteners with this damage-free colouring alternative.