Cleanse and revitalise strands with the VIRTUE Curl Shampoo. The hydrating formula helps to lift away dirt and build-up without stripping the hair of moisture, all while defining the natural curl pattern. Ideal for brittle hair, the shampoo is powered by Alpha Keratin 60ku®. The powerful protein combines with hydrators and curl-optimising polymers to help nourish and promote a stronger appearance. A do-it-all formula, the shampoo protects against environmental aggressors for enhanced manageability.