Sophisticated and fresh, the 44 Gerrard Street Eau de Cologne celebrates Atkinsons’ beginnings. The scent pays homage to the location of the brand’s first store and the birthplace of their products. Created by perfumer Mathieu Nardin, the fragrance reinterprets the classic cologne recipe, opening with an invigorating blend of eucalyptus, ginger and ginger lemon. The heart offers a striking juxtaposition, lending the scent floral nuances of jasmine and rose before settling into an intoxicating creamy base. The ingredients are extracted with pioneering technology that expertly captures the scent of raw materials for a pure olfactory experience.