Introducing the Shu Uemura Izumi Tonic Strengthening Shampoo, inspired by yu-su-ru, the ancestral Japanese tradition for hair beauty of bathing it in rice water. The ultra-lightweight formula gently cleanses and refreshes the scalp, while working to hydrate and nourish the lengths and ends. Adorned with a fuller-looking appearance, hair is left feeling silky soft and glossy.