Care for your scalp as well as your hair with the L'Oréal Advanced Purifier and Bodifier Shampoo. The formula minimises product and oil build-up and visibly boosts hair’s density.Powered by magnesium salt, the shampoo works to detoxify hair from root to tip. Ultra-potent actives help to protect the scalp from future build-up, enhancing the appearance of hair’s body and volume. Infused with a delectable refreshing scent, the shampoo leaves the hair and scalp feeling clarified.