Brighten your blonde with the Bleach London Purple Reincarnation Shampoo, a potent formula developed by professionals for instant and long-term results.Powered by bond-targeting technology, the formula instantly cleanses and nourishes each strand, while neutralising brassy tones. Suitable for everyday use on all hair types, the shampoo removes impurities and product build-up, helping to leave the strands feeling light and refreshed, while promoting an illuminated shine.Vegan and Peta-Approved