Berkley Gulp! Alive! Saltwater Jerk Shad Soft Jerkbait - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution. Erratic darting motion imitates struggling baitfish Designed to target fish suspending or holding in vertical cover Perfect for working weed lines and wood, docks, or dams Expand your strike zone with Gulp! scent dispersion Prop 65