Providing up to 24 hours of natural, semi-matte wear, the Shiseido Synchro Skin Self Refreshing Foundation offers breathable and buildable medium-to-full coverage. Developed with ActiveForce+™ Technology, the formula defends against environmental aggressors and urban pollutants, while resisting the effects of the weather for a fresh, just-applied look all day long. SPF30 fortifies the foundation to lend protection from damaging UV rays, as the advanced skincare-infused formula promotes a hydrated, bouncy-looking complexion for up to eight hours.