Protect the vibrancy of your colour treatment for up to 100 days* with the L'Oréal Professionnel Vitamino Colour Spectrum Purple Tinted Shampoo. Starring a powerful blend of citric and ferulic acids, the creamy formula protects the dimension of your shade, while working to cleanse and nourish the strands. Hair appears rich and glossy with use, unwanted reflects are neutralised and levels of brightness and darkness are preserved, helping to keep your tone intact. Specifically created for blonde coloured hair, the purple-tinted formula instantly minimises the appearance of yellow undertones. *Instrumental test after 49 washes using the full Vitamino Colour Spectrum routine.