Make the most of your look with the Maybelline New York Grippy Serum Makeup Primer. The primer extends the longevity of your makeup for a fresh-faced feel all day long. Boasting a refreshing serum texture, the makeup primer utilises Serum-To-Grip technology to transform into a gripping formula, allowing your base products to stay put. Plus, the primer is enriched with niacinamide for added skincare benefits including brightening effects and up to 24 hours of hydration.