Co-developed with professional hair experts, the L’Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo is an award-winning formula designed to brighten and protect colour-treated hair with up to 87% less hair breakage in 1 use*. The clarifying shampoo helps to effectively cleanse the hair and scalp, working to neutralise the water-induced copper deposits that can affect the hair’s visible vibrancy and strength. Powered by patented technology glicoamine, the high-performance formula envelops the hair in a rich lather, promoting longer-lasting colour with up to two times shiner finish*. The protective shampoo encourages enviable luminosity while revealing a sweet, citrusy scent with musky-woody undertones. **Instrumental test on shampoo + mask vs unwashed hair.