Suitable for blondes and light brunettes, BLEACH LONDON’s The Big Pink Boxed Semi Permanent Hair Colour transforms hair for up to 30 washes. With all hair types in mind, this gentle formula is made without peroxide or ammonia. Developed By International Fashion Colourist Alex Brownsell, it fades true to tone over time, delivering bright, bold pigments on blondes and a glossy tint on darker lengths. Plus, it’s super-easy to use, simply saturate strands and leave on for 30-60 minutes for a whole new look, no mixing required.