Turn up the volume with the Philip Kingsley Maximizer Strand Plumping Cream, a styling cream that amplifies the appearance of lacklustre, limp lengths without any added weight. Powered by wheat proteins, the formula breathes new life and movement into hair while minimising flyaways or unruly strands. A multi-vitamin complex enhances the volumising cream, softening and smoothing dryness and promoting a mirror-like shine.