Developed for fine, flat hair, the Aveda Pure Abundance Volumising Shampoo gently cleanses impurities and excess oils while lending a root-lifting effect. Transforming from a silky gel to a rich lather, the formula features a botanical volumising blend to help plump strands with moisture, supporting a fuller effect. Meanwhile, amaranth seed extract nourishes and provides natural-looking body and movement for an enhanced finish. Developed with the brand’s own Pure-Fume™ fragrance of jasmine, peppermint, palmarosa and ylang-ylang, the shampoo promises a fresh look and feel with a delectable floral scent.