Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The only wrong way to fish a Senko is to not fish with the original Senko.