Fusing the benefits of a cream with the soft-focus finish of a powder, ICONIC London's Soft Touch Bronzer imparts a blurred, bronzed finish. Packed with skincare ingredients like vegan collagen, hyaluronic acid, ceramides and squalane, the formula hydrates and visibly smooths skin. The cream-to-powder formula offers a second-skin finish, building warmth and definition without any harsh lines. Buff and blend where the sun naturally hits for a sculpted glow.