Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks. Key Ingredients:Mica: blends seamlessly, looks naturally dimensionalTitanium Dioxide: covers grays and adds glimmer to hair surfaceKey Benefits:Fast and easy, precise, no mess applicationWater- and sweat-resistant, lasts until shampooed outNo stiff or sticky residuesNo waxes or dyes, won't come off on clothes or pillowsBlends seamlessly, looks naturally dimensionalAwards:A 2019 Allure Best of Beauty Award winnerA 2021 Allure Best of Beauty Award winner | Color Wow Root Cover Up - Platinum Blonde, 0. 07 oz | Dermstore