VIRTUE® Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. This product not only deeply and gently cleanses, but it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthierCharcoal Powder: extracts oil and impurities for removal during shampooingHops Extract: provides a purifying and astringent effect on the scalpCoconut Fatty Acid Blend: a blend of gentle cleansers derived from coconut oil that also have moisturizing benefitsWhite Horehound Extract: has a detoxifying effect on hair and helps to neutralize the negative effects of pollutantsCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Deeply and gently cleansesRenews scalpRemoves excess oil, product residue and environmental irritants Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies*:98% of women immediately felt their hair looked and felt cleaner and appeared healthierAfter only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled freshAfter only 3 uses, 100% of women felt that all the impurities in their hair were washed awayWith continued use, 98% of women felt their scalp was refreshed and hair was detoxified*Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks. | VIRTUE Refresh Purifying Shampoo, 4 fl. oz | Dermstore