The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smooth and hydrated hair. Key Ingredients: Plant-derived Humectants: hydrate and detangle hair Alpha Keratin 60ku®: protein that strengthens and repairs all hair types with each use Key Benefits: Brightens, tones and gently neutralizes brassiness Hydrates and detangles hair Ideal for natural, color-treated hair including silver and gray | Virtue ColorKick De-Brassing Hair Shampoo, 240 ml | Dermstore