A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while strengthening it with vital nutrients. Concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse Formulated with our Proprietary Rice Complex that helps strengthen + protect hair from future damage Sustainably formulated + packaged for minimal impact + maximum benefits Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture to replenish severely damaged hair. Our unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube. Up to 87% less breakage after one use* *When paired with Don't Despair, Repair! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment Hair is up to 7X stronger after one use* *When paired with Don't Despair, Repair! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment Up to 92% less breakage after one use** **When paired with Don't Despair, Repair! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment AND Super Moisture Conditioner Key Ingredients: Biotin: a water-soluble B vitamin often touted to promote hair growth. Ceramides: replenishing phospholipids help strengthen and reinforce the hair. Algae Extract: provides powerful antioxidant benefits that nourish and protect hair. | Briogeo Don't Despair, Repair™ Rich Rice Shampoo Concentrate, 3 oz | Dermstore