Berkley Gulp Paddleshad Soft Swimbait - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike baitfish profile with optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp! proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action