Alterna's CAVIAR Anti-Aging® Multiplying Volume Shampoo removes dirt and oil while restoring a healthy, youthful appearance and texture to your hair. Featuring Alterna's powerful Age Control Complex, this volumizing shampoo helps thicken strands while enhancing volume and protecting color, leaving the hair with a radiant tone and a fuller texture. Key Benefits:Gentle cleansing. Boosts hair fullness and volume. Helps retain hair moisture. Clinical Study Results:Regimen is clinically proven to instantly deliver more fullness and volume vs untreated hair*. *When used as a regimen with the Caviar Anti-Aging® Multiplying Volume Conditioner and Styling Mist. | Alterna CAVIAR Anti-Aging Multiplying Volume Shampoo, 8. 5 oz | Dermstore