UNITE Hair's BLONDA Toning Shampoo is designed to lighten and brighten blonde and highlighted hair. Formulated to gently cleanse and purify, this toning shampoo neutralizes brassiness while protecting, restoring and adding shine to hair. Key Ingredients:Hydrolyzed Rice Protein: protects and strengthens damaged hairSilsoft AX: provides high shine, while smoothing the cuticle and strengthening hair. Extreme heat protectionPanthenol: provitamin B5 hydrates and moisturizes hair. Leaves hair silky and shinyPhospholipids: replaces natural oils that are lost from free radical damage to keep hair in a healthy stateKey Benefits:Gently cleanses while toning hairReduces and tones brassiness, yellow and gold tones in blondes and gray hairPrevents future chemical, thermal and mechanical damage | UNITE Hair BLONDA Toning Shampoo, 8 oz | Dermstore