A density-boosting shampoo that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair. A density-boosting shampoo that combines scientifically proven ingredients (copper peptides and zinc) with hair-essential vitamins (biotin and Vitamin E) to provide an effective cleanse while supporting healthy, thicker-looking hair. Formulated with 93% naturally derived ingredients. IMAGE QUALIFIER: Results after 16 weeks using the four-piece regimen. Individual results may vary. HERO CLAIMS: Up to 266% increase in volume* Up to 3. 5X more visible volume* (*Compared to baseline in a 16-week study of 29 participants using the four-piece regimen. ) 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use of the four-piece regimen 96% noticed less hair fallout and shedding after using the four-piece regimen* (*Compared to baseline in a 29 participant consumer perception study after 16 weeks of daily use. ) SECONDARY CLAIM: Up to 195% increase in hair density* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen. 96% noticed hair appeared thicker in areas of concern after using the four-piece regimen* 93% noticed hair appeared more full after using the four-piece regimen* 93% felt more confident about their hair after using the four-piece regimen* *Compared to baseline in a 29 participant consumer perception study after 16 weeks of daily use. | Briogeo Destined For Density™ Peptide Shampoo for Thicker, Fuller Hair, 8 oz | Dermstore